我院包装传播设计专业方向获得Pentawards 国际顶级专业设计竞赛多项大奖
2020年9月28日

北京时间2020年9月24日20点,被誉为全球最具影响力的包装设计顶级专业竞赛——2020 Pentawards举行了首度的线上颁奖典礼,视频连线来自全球各地从事包装、设计和创意领域的业界精英、专家及创意人才,跨越不同时区仍然难挡热情,氛围感染着每一位设计人!

Pentawards主席 Adam Ryan 表示:

“在今年的Pentawards竞赛中提交的作品毫无疑问是我所见过的最强大,最创新和最有影响力的作品。我很高兴能在这样一个不断创新发展的行业中工作,这表示无论未来世界面临什么挑战,现在比以往任何时候都更需要设计的力量!"

2020年竞赛收到了来自五大洲60个国家/地区的2000多个参赛作品,其中有400作品被国际评委团提名晋升到第二阶段。

由我院包装传播设计专业顾传熙教授、胡继俊老师、方俊老师指导的6件学生作品斩获2金2银2铜的非凡成绩。这也是自2016年以来,该专业第4年在Pentawards大赛中获奖。在全球院校排名数据中,SIVAPACK跃居世界第二,排名第三的是国际著名顶尖设计院校ArtCenter 美国洛杉矶艺术中心设计学院!

透过近几年包装传播设计专业在国际顶级专业设计竞赛中不断获得的高级别奖项,A'design、Award铂金大奖、ASPaC全场大奖等体现出该专业在视觉传达设计专业特色人才培养的卓越成效。此次,SIVAPACK凭借优异的教学成果再一次在国际舞台上赢得赞誉,同时向全世界展示了来自中国一流专业的竞争力。“竞赛的目的是为了更好的提升自己”,以顾传熙教授领衔的上海视觉艺术学院视觉传达包装传播设计专业,在教学中不断开拓新思维,提高人才培养质量,推进知识传授,能力培养与价值引领的现实途径,发展至今,SIVAPACK已蜕变成为全国独树一帜、业界知名、在国际有影响力的专业!

 

获 奖 作 品

GOLD PENTAWARD 2020 / 设计者:SIVAPACK-王琳 / 指导老师:顾传熙

墨西哥辣椒酱包装设计:红辣椒富含维生素和胡萝卜素,有助于维持眼睛和皮肤健康。再搭配具有促进消化功能的青椒,可以让消费者兼顾口感与健康的提升。这一设计面向于一些富有创造力并追求刺激感受的年轻群体。设计灵感来自于辣椒有趣而多变的形状,将红色与绿色搭配,这趣味的造型可以使消费者收获好心情并且印象深刻。

Red peppers are rich in vitamins and carotene which can maintain healthy eyes and skin for people. Besides, with the green pepper which can promote digestion, our product can be improved both in taste and nutritive value. My design is inspired by the varied shapes of pepper. The attractive combination of red and green can be impressive and provide consumers with a good mood. The design target to young creative people with thirst of seeking excitement.

 

GOLD PENTAWARD 2020 / 设计者:SIVAPACK-周焱龙 / 指导老师:顾传熙

礼炮香槟酒包装:礼炮,是举行隆重典礼或者是迎接贵宾表示敬礼时所放的炮,鸣放礼炮则是传达的一种敬意。而这里设计的香槟酒打开时,产生的鸣炮声传达的也是对朋友、亲人的一种敬意,该包装的设计配色是来源于皇家礼炮军所穿着的服装配色,给人一种庄重而严肃的感觉,瓶形的三层分别寓意《圣经》里所说的信、望、爱,国家的自信心、自己的信仰、对未来的期望、让世界充满爱与和平,没有硝烟,而包装上金属的材质使得包装的气场更加强大。

This is a champagne package, salute is a kind of salute for holding a grand ceremony or greeting the honored guests. When the champagne designed here is opened, the sound of the firecracker also conveys a kind of respect to friends and relatives. The design and color of the package comes from the color matching of the clothes worn by the Royal Artillery salute army, which gives a solemn and serious feeling. The three layers of the bottle shape respectively imply the faith, hope and love in the Bible, the self-confidence of the country, their own belief and the future period Hope, let the world be full of love and peace, no smoke, and the metal material on the package makes the gas field of the package more powerful.

 

SILVER PENTAWARD 2020 / 设计者:SIVAPACK-李向昕 / 指导老师:顾传熙

“PIPE”新型运动饮料:灵感来源于人身体里的血管,这款饮料象征着一个充满能量与活力的泵 ,饮料在瓶体与管道之间流动。品牌名“PIPE”,突出产品特点。颜色上,蓝色代表干净,绿色代表健康。消费人群是18-26岁热爱运动、对新鲜事物有好奇心的年轻人群。

Pipe —— new energy drink, inspired by the blood vessels in the human body, symbolizes energy and vitality.And blue represents clean, green health. It targets athletic young consumers.

 

SILVER PENTAWARD 2020 / 设计者:SIVAPACK-李珂巧 / 指导老师:胡继俊

Akan :这个是⼀款⻥罐头产品设计,灵感来⾃于船和船桨,⼀个⼈划着浆在⽔⾯上,然后开始静静的钓⻥。罐头和勺⼦的形状设计成船与船桨的样式,形象⽣动,也⽐较让⼈产⽣联想。颜⾊选⽤的是⽐较鲜艳、明快,想刺激⼈们的视觉感受。也打破传统⻥罐头给⼈的感受和印象。⼀般的⻥罐头的产品包装的外形都类似⽽且⽐较普通。我想在⻥罐头的外形增加趣味性,让它不在只是⼀个冰冷的装⻝物的罐头。让它看起来更有活⼒,激发⼈们的好奇⼼和兴趣去了解该产品。

This is a canned fifish product design, inspired by boats and oars, a person paddles on the water, and then starts fifishing quietly. The shapes of cans and spoons are designed in the form of boats and oars, which are vivid and also more associative. Color selection is relatively bright, bright, want to stimulate people's visual experience. It also breaks the feeling and impression of traditional canned fifish. General canned fifish products are similar in shape and more common. I want to add interest to the shape of the canned fifish, so that it is not just a cold can of food. Make it look more dynamic and stimulate people's curiosity and interest to understand the product.

 

BRONZE PENTAWARD 2020 / 设计者:SIVAPACK-张天义 / 指导老师:方俊

涡流 高端滋养水乳套装:以旋涡、花苞、焦点为概念设计的高端滋养水乳套装,在造型上采用了花苞和旋涡的结合,花苞代表着女性美艳,旋涡在形成之时会产生一个具有巨大吸引力的旋涡中心,就如焦点一般吸引所有人的目光,张扬而富有诱惑力。

The high-end nourishing water and milk set designed with the concept of vortex, flower bud and spotlight whichrepresent feminine beauty.

 

BRONZE PENTAWARD 2020 / 设计者:SIVAPACK-郁斯雨 / 指导老师:胡继俊

Paradise是一个专注于自然和纯净理念的果酒品牌。这个品牌的名字源于一种叫做天堂鸟花的花,是一种南美的代表性植物。它同时也表达了果酒的味道可以给顾客带来天堂般的感觉。整体设计灵感来源于天堂鸟花的形象和绚丽的色彩。在设计中,提取了植物的强烈色彩,传达了南美文化和水果的浓郁激情。因为品牌想要表达年轻和自然的概念,所以它的瓶盖进行了特别设计,使它看起来很独特,以吸引更多的年轻的顾客。

Paradise is a fruit wine brand that focuses on the concept of nature and purity . The name of the brand comes from a kind of flower which called paradise bird flower, a plant in South America. At the same time, it expresses that the taste of the fruit wine can bring the feeling of heaven to customers.The overall design is inspired by the image and color of paradise bird flower.In the design, the strong colors of the plants are extracted to convey the South American culture and the rich passion of the fruit.As the brand wanted to express the concept of youth and nature, the bottle caps were specially designed to make them look unique to attract young customers.

 

相关连结:

欲查看完整的获奖者名单,请参考:

https://pentawards.com/directory/en/page/the-winners

官方网站:www.pentawards.com

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